Digitalisasi Kehidupan Sehari-hari Generasi Muda: Studi Kualitatif tentang Pola Konsumsi, Interaksi Sosial, dan Kesejahteraan Digital
DOI:
https://doi.org/10.62138/tuhenori.v4i3.214Keywords:
Generasi Z, gaya hidup digital, literasi digital, Fear of Missing Out (FOMO), perilaku daring, teknologi digital.Abstract
Perkembangan teknologi digital telah mengubah berbagai praktik kehidupan Generasi Z, mulai dari akses informasi hingga pola konsumsi, interaksi sosial, dan kesejahteraan. Penelitian ini bertujuan untuk menganalisis pemanfaatan teknologi digital serta perubahan gaya hidup yang dipersepsikan oleh Generasi Z di Palangka Raya. Penelitian menggunakan pendekatan kualitatif deskriptif melalui qualitative online survey terhadap 30 partisipan yang dipilih secara purposive sampling pada Mei 2026. Data dikumpulkan melalui 16 pertanyaan terbuka dan dianalisis secara manual menggunakan Interactive Model Miles yang meliputi data collection, data condensation, data display, serta conclusion drawing/verification. Hasil penelitian menghasilkan empat tema utama: (1) teknologi digital sebagai sarana efisiensi aktivitas sehari-hari; (2) pergeseran konsumsi dan hiburan ke ruang digital; (3) konektivitas digital dan perubahan interaksi sosial; serta (4) intensitas penggunaan digital dan kesejahteraan. Temuan menunjukkan bahwa gaya hidup digital Generasi Z bersifat multidimensional dan ambivalen, karena efisiensi dan konektivitas dapat berlangsung bersamaan dengan perubahan interaksi langsung dan rutinitas pribadi. Penelitian ini menegaskan pentingnya literasi, regulasi diri, dan kesejahteraan digital.
References
Aldila, A. R., Sifana, D. N., Andini, G., Putra, P., Faizal, A. R., & Zaimasuri. (2025). Mengupas perubahan gaya hidup anak muda Bandar Lampung di era e-commerce dan digital payment: Studi kualitatif tentang perubahan sosial dalam konsumsi digital. Jurnal Ilmu Komunikasi dan Sosial Politik, 2(4), 986–993. https://doi.or/10.62379/jiksp.v2i4.2559
Asosiasi Penyelenggara Jasa Internet Indonesia. (2024, February 7). APJII jumlah pengguna internet Indonesia tembus 221 juta orang.
Badan Pusat Statistik. (2025). Statistik telekomunikasi Indonesia 2024. Badan Pusat Statistik.
Braun, V., Clarke, V., Boulton, E., Davey, L., & McEvoy, C. (2021). The online survey as a qualitative research tool. International Journal of Social Research Methodology, 24(6), 641–654. https://doi.org/10.1080/13645579.2020.1805550
Devi, K. S., Nurkamilah, S., Mazidah, Z. R., Ilmi, B., Saefullah, R. S., Kurniasih, R. I., & Nurlistiani. (2024). The utilization of social media by Generation Z in information seeking: A systematic review. KnE Social Sciences, 9(12), 362–373. https://doi.org/10.18502/kss.v9i12.15866
Huwaida, L. A., Yusuf, A., Satria, A. N., Darmawan, M. A., Ammar, M. F., Yanuar, M. W., Hidayanto, A. N., & Yaiprasert, C. (2024). Generation Z and Indonesian social commerce: Unraveling key drivers of their shopping decisions. Journal of Open Innovation: Technology, Market, and Complexity, 10(2), Article 100256. https://doi.org/10.1016/j.joitmc.2024.100256
Hylkilä, K., Männikkö, N., Peltonen, A., Castrén, S., Mustonen, T., Konttila, J., Männistö, M., & Kääriäinen, M. (2024). Association between problematic social networking site use and social well-being among young adults: A systematic review. Journal of Affective Disorders Reports, 16, Article 100775. https://doi.org/10.1016/j.jadr.2024.100775
Lase, D., & Daeli, D. O. (2020). Pembelajaran Antargenerasi untuk Masyarakat Berkelanjutan: Sebuah Kajian Literatur dan Implikasi. Jurnal Ilmiah Ilmu Sosial, 6(2), 89–103. https://doi.org/10.23887/jiis.v6i2.28138
Le, T.-M. H., & Ngoc, B. M. (2024). Consumption-related social media peer communication and online shopping intention among Gen Z consumers: A moderated-serial mediation model. Computers in Human Behavior, 153, Article 108100. https://doi.org/0.1016/j.chb.2023.108100
Miles, M. B., Huberman, A. M., & Saldaña, J. (2020). Qualitative data analysis: A methods sourcebook (4th ed.). SAGE Publications.
Palinkas, L. A., Horwitz, S. M., Green, C. A., Wisdom, J. P., Duan, N., & Hoagwood, K. (2015). Purposeful sampling for qualitative data collection and analysis in mixed method implementation research. Administration and Policy in Mental Health and Mental Health Services Research, 42(5), 533–544. https://doi.org/10.1007/s10488-013-0528-y
Sandelowski, M. (2000). Whatever happened to qualitative description? Research in Nursing & Health, 23(4), 334–340. https://doi.org/10.1002/1098-240X(200008)23:4<334::AID-NUR9>3.0.CO;2-G.
Singh, P. (2024). What drives or decelerates Generation Z? An empirical study navigating consumer buying intentions in online shopping. SAGE Open, 14(3). https://doi.org/10.1177/21582440241263173
Yu, D. J., Wing, Y. K., Li, T. M. H., & Chan, N. Y. (2024). The impact of social media use on sleep and mental health in youth: A scoping review. Current Psychiatry Reports, 26(3), 104–119. https://doi.org/10.1007/s11920-024-01481-9
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Elvaretta Pradipa (Author)
This work is licensed under a Creative Commons Attribution 4.0 International License.
Copyright remains with the authors.
Upon submission and acceptance for publication, authors grant Tuhenori a non-exclusive, royalty-free, worldwide, irrevocable license to publish, reproduce, distribute, display, index, and archive the article in any medium or format, now or in the future.
Unless otherwise stated, all author-created content is licensed under Creative Commons Attribution 4.0 International, CC BY 4.0. This license permits use, distribution, adaptation, and creation of derivative works for any purpose, including commercial use, with proper attribution.
