Pengaruh Modal Kerja terhadap Keberlangsungan Usaha UMKM: Studi pada Pasar Ya’ahowu, Kota Gunungsitoli
DOI:
https://doi.org/10.62138/tuhenori.v3i4.182Keywords:
modal kerja, kelansungan usaha, UMKM, manajemen modal kerja, Pasar Ya'ahowuAbstract
Penelitian ini menguji pengaruh modal kerja terhadap kelangsungan usaha UMKM di Pasar Ya’ahowu, Kota Gunungsitoli. Menggunakan desain survei kuantitatif potong-lintang (n = 35; total sampling), data dikumpulkan melalui kuesioner Likert 1–5 dan dianalisis dengan statistik deskriptif, uji asumsi, korelasi Pearson, serta regresi linear sederhana. Instrumen dinyatakan valid (CITC ≥ 0,58) dan reliabel (Cronbach’s α ≈ 0,94). Hasil menunjukkan hubungan positif–kuat antara modal kerja dan kelangsungan usaha (r = 0,639; p < 0,001) serta pengaruh yang positif dan signifikan pada model regresi (Ŷ=13,115+0,836X; β = 0,836, Adjusted R² = 0,390, SEE = 3,781). Uji normalitas residual Kolmogorov–Smirnov mengindikasikan deviasi kecil (p = 0,028), sehingga interpretasi dilakukan dengan kehati-hatian (pemeriksaan Q–Q plot/opsi bootstrap). Secara substantif, temuan menegaskan bahwa efisiensi pengelolaan kas, piutang, dan persediaan meningkatkan peluang keberlanjutan operasi UMKM. Implikasi praktis meliputi penerapan praktik working capital management sederhana namun disiplin, skema pembiayaan modal kerja yang fleksibel, dan fasilitasi pelatihan serta digitalisasi transaksi pada ekosistem pasar tradisional.
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